Questions, answered.
Everything worth knowing before your first report.
Last updated 14 October 2026
Do I need to connect my Instagram or share my password?
No. We only read publicly available data from public Instagram accounts. You never connect your account, install anything, or hand over a password.
How long does my report take?
Usually under a minute. The first time we analyse a brand new account it can take a little longer while we build its profile, then every later report loads fast.
Where do the numbers come from, and how accurate are they?
Every figure traces back to real, observed data from public Reels: view counts, posting times, captions, hashtags and comments. We do not project or invent metrics, so what you read is what the account actually did.
Can I analyse any account, or only my own?
Any public Instagram account. If an account is set to private we cannot analyse it, because there is no public data to read.
Can I track competitors?
Yes. Dominate tracks up to three accounts you choose alongside your own, so you see where you lead, where you lag, and the gaps worth closing. You start free on Discover, and Compare is £25 a month if you want one tracked account. Conquer tracks up to ten for £99 a month, and Custom tracks every account you want for £199 a month, with a 1:1 onboarding call.
How often is my report refreshed?
Every plan rebuilds your full report every month, so you always act on current patterns rather than ones that have already moved.
What does it cost?
Discover covers your own account from every angle, free. Compare is £25 a month and Dominate is £49. See the Pricing page for the full breakdown.
